Wikipedia Readers

I was a bit confused as to exactly what "handling a reader in Wikipedia" meant, so I'm just going to throw things out there. I was thinking somewhere along the lines of capturing the readers attention and properly defining the information on a particular topic. Maybe making the text interesting by adding facts that people wouldn't normally see unless they looked deep into the subject? I've never really read a Wikipedia article all the way through myself because the ones I have read only had the most basic information that someone would have already known. On the other hand, as Professor Hamon likes to emphasize, "Authority" is the best way to get to readers because it shows them that you actually know what you're talking about.